Symrise has launched an exciting new 100% natural anti-ageing concerntrate called SymFinity 1298. Sharon Bolel whose company is the sole distributer of Symrise products to non key account holders in South Africa, says SymFinity is based on the pure dried juice of the fresh Echinacea herb and has been proven to be a highly effective SIRT1 activator. "It's Natural, its effective, and it's budget friendly," says Sharon.
SIRT1 (also known as Sirtuin) is an enzyme that deaceylates proteins that contribute to cellular regulation. In other words, a SIRT1 activator can provide benefits as an anti-ageing ingerdient and cell life extender in cosmetic skin care applications.
Symfinity was developed with the most SIRT1 plant identified by Symrise. Bolel adds that to verify the potent in vitro effect of Symfinity1298 in a more relevent clinical situation, an ex vivo study on human skin was conducted, evaluating the effect on the epidermal SIRT1 protein level under normal and stressed conditions. Results showed that SymFinity 1298 is a novel, highly efficient SIRT1 activator, comparable to reservatol.
Further trials showed that Symfinity 1298 also exhibits highly potent anti-irritant activity and regulates the anti-inflammatory response of the skin, thus helping to prevent age-spots; and fights free radical damages with proven anti oxident activity, protecting the skin from enviromental damage that causes wrinkles, fine lines, age spots and discoloration.
Echinacea, commonly known as the purple coneflower and native to Eastern North America, is used extensivelyfor prevention and treatment of upper respiratory infections, including colds and flu. Proven activities of Echinacea include stimulating the immune system, anti-inflammatory, antimicrobial, anti-oxident, and wound healing. Until now it has only had quite limited use in cosmetic applications, but Symrise's developments have added a whole new dimension to this plant's applications.
"We're proud to be able to offer this multi-faceted and proven active to the South Afrcan cosmetics and toiletries industry that is completely intune with the demans and expectations of South African consumers," adds Sharon.
<< Back to News